Ideation Throughout Medical Product Development

The concept of generating ideas within a group environment
is nothing new to product development. Alex Osborn popularized the process and
contributed a set of highly influential rules in 1953. Since then, a wide range
of techniques have been developed to help product development teams develop
novel ideas effectively and efficiently. Unfortunately, few design
professionals are aware of these methods, and even fewer understand the
elements of creativity to help make ideation sessions more productive.

About Frank Spears

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